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Parents and people with disabilities both face a litany of daily challenges that they must overcome. If you happen to be a member of both of these groups, the challenges are even greater. However, while starting a new business might seem like an unrealistic goal, you already know that you can accomplish anything. All it takes is a little planning. Find out how you can monetize your talents, identify your demographic, and develop a winning business plan with these helpful tips from Thifty Mama Life.
How to Get Your Business Off the Ground
Getting your business off the ground can be a challenging prospect if you don’t have any prior entrepreneurial experience. It’s difficult, too, if you’re juggling the challenges of a disability and the demands of parenthood. These traits may be opportunities rather than obstacles, though, thanks to grants and funding programs that tailor to entrepreneurs who have kids or disabilities.
Specialized business funding programs are a great way to gain the capital you need to get started. With enough funding, you’ll be able to hire employees, establish a business entity, and invest in marketing. Before you pour substantial funds into marketing, though, you should establish a thorough understanding of your target demographic.
The best way to achieve this is by conducting market research. Even if you believe that your product or service will be lucrative, you need to confirm that there is indeed a receptive audience — and that it’s big enough to sustain your business. Remember, too, that market research should always be an ongoing endeavor. You must be aware of your customers’ evolving interests.
Design Business Cards
Business cards are an efficient way to make a lasting impression and remind someone of who you are relative to your business. The information on the card makes it easier to contact each other, since it includes all of your contact details in a single, portable piece of information. Furthermore, they act as tangible marketing pieces that help promote your brand and keep your business in the forefront of customers’ minds even after initial conversations have taken place.
Business cards also create a sense of professionalism and can provide others with much-needed confidence in any venture pursued by those individuals who use them wisely. It’s easy to design personalized business cards with an online tool. Click here for business card templates that you can modify by adding text and changing the background, colors, and fonts.
Master the Art of Communication
Another important skill that you must master to succeed in business is the art of communication. Sometimes, as a business owner, you may be expected to speak in public. According to statistics published by the National Social Anxiety Center, though, 73% of people are afraid of public speaking. If you want to network with other entrepreneurs and open doors for your business, it’s important to speak as persuasively as possible.
Communication isn’t just about verbal speech, though. Every aspect of your business is communicating something to your audience. Your social media presence communicates your brand’s values, for example.
Leverage Communication and Market Knowledge
Dividing your attention between yourself, your kids, and your business can be challenging when you live with a disability. Overcoming challenges is what you do best, though, and you’re ready to monetize your abilities with entrepreneurship. You can do so effectively by taking advantage of grants and funding available to business owners like you. You can also work on honing your public speaking skills so that you’re ready to engage with other entrepreneurs. Finally, be sure to create attractive business cards so that your target demographic remembers your company.
Thifty Mama Life is here to help hardworking parents like you save money! If you have any questions, don’t hesitate to ask.
Image via Pexels
By: Gwen Payne
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